Influencers have stormed the internet with their captivating looks, inspiring stories, motivating videos, and enticing photos. Influencers are now known as internet celebrities; from YouTube vloggers to TikTok content creators, there are just lots to see. These people sometimes receive backlash for their opinions, honest feedback, and genuineness. These social media celebrities often use their platform to raise awareness, spread love, and inspire other people.
However, if you are the CEO of a brand, finding the right influencer to amplify your brand’s recognition can be a struggle. Your chosen social media celebrity should be someone who resonates with your brand, shares the same values as your company, and makes a great impression on your friends and family.
There are lots of factors to consider when choosing the best influencer; however, in this blog post, we will dig deeper into which social media platform suits your influencer marketing needs.
Facebook is one of the most popular social networking sites in 2023, as it is home to millions and millions of users–from youth to the elders. It is still a powerful platform for influencers and marketers seeking to find, create, and test new audiences. This highly active, community-oriented platform brings many elements of life together in a single space where conversation, sharing, and video content thrive.
With 74 percent of high-income earners using Facebook, as older age groups use this platform, they bring in more money. Facebook is also a popular platform for businesses to develop profiles that include valuable product information, business hours, and shared content (from users and influencers).
With access to 2.7 billion monthly active users, brands have the potential for increased reach through Facebook ads and organic promotion by influencers. Amid the pandemic, Facebook’s ad revenue and overall usage have increased, with the average Facebook user clicking on 12 ads each month.
Twitter may not be the most popular influencer platform, but according to Twitter data, people are still drawn to it. This simple tweet-based platform quickly reaches large audiences with short-form content that spreads effortlessly via shares and tags.
According to the same Twitter research, over 40% of Twitter users made a purchase based on an influencer’s tweet – and influencers caused a 5.2x boost in purchase intent when users were exposed to brand and influencer tweets.
Twitter has 187 million monetizable daily active users, 54 percent male, and 43 percent female, with the greatest age demographic being 18 to 29 years old.
Influencer tweets are concise and entertaining, making them ideal for advertising company events, industry news, or short-form postings with hashtags. As a brand, you may want to consider these Twitter celebrities on OnlyFans for a more comprehensive audience reach.
TikTok
TikTok is a video-sharing app that has recently exploded in popularity. Influencers on the video-sharing platform TikTok are experts at making engaging videos that get their point across in about 15 seconds or less. They are adept at demonstrating your products in use.
Over the past several years, TikTok’s popularity has skyrocketed, and there are now more than 100 million TikTok users in the United States alone. That’s over 38 percent of the country’s 267.6 million mobile internet users.
TikTok is a great place for marketers to advertise their products because its users are highly engaged. Users asking things like “Where is that top from?” or “Where can I get those tie-dye sweats?” or “Please give us outfit links!” in the comments section of a TikTok video are a good indication of potential revenue streams. Influencers in the form of comments or profile links frequently provide product information.
TikTok should be at the center of your marketing strategy if you want to target Generation Z. Most of TikTok’s user base (47.4%) consists of young adults (ages 10 to 29). However, there has been an increase in users above the age of 65, up 5.5 times in the last 18 months.
YouTube
YouTube is the most used video-sharing website, with 1.86 billion users.
YouTubers frequently advise their audiences to use the “buy” link provided in the video’s description when making a purchase. YouTube is an excellent platform to use if you want to generate sales because of this. In fact, YouTube advertisements targeted by intent had a 100% larger lift in purchase intent than those targeted by demographics, and 70% of viewers have made a purchase from a company after viewing it on YouTube.
Influencers can provide in-depth product or experience demonstrations via YouTube videos, which are seen by millions. Furthermore, YouTube videos remain on an influencer’s channel indefinitely, making them a great source of evergreen content that can be used to increase brand recognition, search engine optimization, user conversions, and shareability across owned channels and digital marketing initiatives.
If you have particular aesthetics, Instagram influencers might be the best way for your brand to reach an extensive audience. Almost 60% of Instagram’s audience comprises Millennials and Gen Z, making the platform a significant influencer hub for these generations.
It is stunning and infinitely scrollable and attracts approximately 130 million monthly visitors who tap on shoppable posts. This allows influencers to use appealing material to encourage their audience to make a purchase frequently, without them ever leaving the page or reading the bio.
According to a 2019 survey by Facebook, 66% of Instagram users are there because they want to interact with brands, and 54% of Instagram users have bought a product they saw in a post. Instagram stories are a great way for businesses to increase their exposure because they remain on the platform for a whole day, can be permanently added to a brand’s or influencer’s highlights, and frequently encourage audience participation through polls, swipes, shares, tags, and more.
Takeaway
This list will help you determine which type of influencers you will work with–each platform has a different audience, so carefully choosing your influencer and which platform they are most famous in is essential. This factor is just one of the few factors to consider in influencer marketing. You must also consider your target audience, the influencer who would suit your brand’s visions, budget, and more. Just make sure to research thoroughly and learn more about influencer marketing so you’ll be able to come up with an informed decision.
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